Adfactors PR is India’s largest PR firm and has a track record of successfully delivering on complex and challenging PR briefs – often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.In a complex world with a trust deficit, they believe public relations is 90 per cent behaviour and 10 per cent communications. Relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.